Bread Exchange x Design Hotels


It is not the first time that I am trading Bread with Design Hotels (Hall 9, Stand 312). Their former director of consumer marketing was bartering with me already 2011, long before any other company approached me. This time I was not baking for the Design Hotels team, but for their guests.

It was interesting to discuss my concept with people that consider hospitality daily. It is always rewarding to talk to people that understand the importance of a genuine story.

I will have three further breads to trade today. All at #ITB_Berlin


In the taxi back home from the Event I left the bread I did not manage to give to @VisitSwedenDE with the Taxi driver. Funny enough he happened to be a carpenter from Turkey. His name was Ali. As I was about to walk up to my house he looked concerned at my bread board which is slowly falling apart and offered me to take it home and repair it. 

I love this board. It was a gift from a friend who bought it from an old old Bakery that had to close in Saxony. So thank you Ali.

IMG_2551  IMG_2713


I Made three colors: Grey, White and Pantone 7504. All the colors present in my book.IMG_2854

Yes! Perfect! This is how I like my bread to look.

The Bread Exchange loaf in a Dior Shade.IMG_2923

The Butter knives was a gift from the Swedish Embassy in Berlin. Here is the story about the engraved knivesIMG_2584IMG_2587 IMG_2818

All Images are made by Andreas Bohlender for Design Hotels. Thank You.




MalinBread Exchange x Design Hotels

2 Comments on “Bread Exchange x Design Hotels”

  1. Gözde

    I love your blog posts. You inspire me all the time.
    Very excited for your book and want to have it asap, cant wait it:)
    Very curious for Dior shade bread but Pantone 7504 seems very interesting:)

    1. Elmlid

      Thank You Gözde!
      And same for me, I can not wait to see the printed book! The publishing date is October, but I am going to start taking orders on it in the spring here on my blog.

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